June 14, 2025

Why Women-Owned Startups Are a Better Bet

written by
Katie Abouzahr, Matt Krentz, John Harthorne, and Frances Brooks Taplett

This project by BCG and MassChallenge found that when women business owners pitch their ideas to investors for early-stage capital, they receive significantly less—a disparity that averages more than $1 million—than men. Yet businesses founded by women ultimately deliver higher revenue—more than twice as much per dollar invested—than those founded by men, making women-owned companies better investments for financial backers

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